During my time with Origami Owl I was able to work on the development of multiple campaigns whether digital or printed. The example provided is one of the most recently printed pieces, their Fall lookbook. I worked with internal design/merchandising teams on the overall look/feel and color and led all photography styling whether product or model. I also was responsible for all location, prop and wardrobe sourcing. I loved having the chance to bring the brands collection to life!
In March 2017, I took a freelance role remodeling the historic Winchester Mystery House gift shop. This included overall look/feel, fixture design and visual merchandising. The existing Winchester Gift House space had not been remodeled since the early 80’s. The team wanted a complete overhaul of the space in conjunction with the release of the Winchester film as this would lead to increased foot traffic. The space was completely gutted and I sourced flooring, chose paint colors, and purchased decor. Not only did I purchase new items but I repurposed antique items from the property throughout the gift shop to create a cohesive feel. The project was completed in a little over two months and was very well received with the board of directors.
The ED Ellen DeGeneres Brand Launched in PetSmart stores in February of 2017. I played an integral role in the overall development, functionality and the visual merchandising of the fixture. Once the fixture was developed I created the Visual Merchandising standards for this fixture including a standards guide and instructional video. This video was used to inform the 1,500 stores in the chain of the brand launch. Its intent was to guide stores in the merchandising of their fixture.
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